Privacy Policy

McDonald’s Stripes Run 2017

Our Privacy Values.

At Golden Arches Development Corporation (“GADC,” “McDonald’s Philippines”, “we” or “us”), we strive to do everything we can to respect the trust customers have in our brand and our commitment to your privacy is no exception. We are committed to protecting and safeguarding the privacy of visitors to our Web sites, including mobile Web sites, (“Sites”) and users of our mobile device applications (“Mobile Apps”) as well as callers to McDelivery service, especially for children. We aim to be transparent on how we collect, use, and store your information and, thus, share with you through these policies (the “Privacy Policy”) the safety measures that we have designed to protect your information.

This Privacy Policy describes the types of personal information we collect from visitors to our services and also sets forth how we use this information, provides other details about our personal information practices, and explains how to contact us if you have any questions or concerns.

Our Privacy Policy explains:

Your privacy matters to McDonald’s Philippines. Thus, PLEASE READ AND UNDERSTAND THE FOLLOWING CAREFULLY. By availing of our products and services in www.mcdonalds.com.ph or any other world wide website owned, operated, licensed, or controlled by GADC and/or installing, accessing, or using any mobile applications (e.g., Apple iOS and Android OS devices and any updates, upgrades, and any other software or documentation which enables you to use such mobile application) mobile websites, email newsletters and subscriptions, and other digital properties (collectively, the “Online Services”) and any other phone or in-restaurant technology that we may later on develop and adopt on which this Privacy Policy shall apply, you are consenting to the collection, use, access, transfer, storage, and processing of your Personal Data as described in this Privacy Policy.

The Online Services are not intended to be used by, or targeted to, anyone under twelve (12) years old. You must at least be 12 years old to use the Online Services. If you are at least 12 years old but not yet eighteen (18) years old, then you must review this Privacy Policy with your parent or guardian and they must understand and agree to this Privacy Policy in order for you to use the Online Services.

If you or your parent or guardian does not agree to this Privacy Policy, then you must immediately stop using the Online Services and request McDonald’s Philippines to close any Online Services account that you have created. You may direct all requests for account/information deletion through the Contact information provided below.. By the access and/or use, and the continued access and/or use by you or your child of the Online Services, you are assumed to have given your consent and permission as a person aged 18 years old and above for such continued access and/or use, and are deemed to have agreed to the Privacy Policy.

1. Types of Information We Collect and How It Is Used

Information You Give Us.

McDonald’s Philippines only gathers personal information, such as, first and last names, age, gender, postal/billing addresses, email addresses, mobile/telephone numbers, identity supporting details (such as Senior Citizen/Persons with Disability identifications), Online Services account information (such as username and password), transaction information (such as the products you buy and payment preferences), and other details provided in your public Facebook profile, if applicable, as well as other metadata such as frequency of usage, product preferences, preferred delivery times, and other log-in data (Wi-Fi log-in information) (collectively, the “Personal Data”), when voluntarily submitted by you. You may choose not to provide the requested information, but in that event we may not be able to fulfil your order for products/services or the Site or Mobile App may not function correctly or certain functions may not be available.

In addition, when you visit, use or interact with our Web Sites or Mobile Apps, we may collect certain information by automated or passive means using a variety of technologies, which technologies may be downloaded to your device and may set or modify settings on your device. The information (“Usage Information”) we collect may include your Internet Protocol (IP) address, computer/mobile device operating system and browser type, type of mobile device, the characteristics of the mobile device, the unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device, the address of a referring web site (if any), and the pages you visit on our Sites and Mobile Apps, and the times of visit. We may use this information for any and all lawful purposes, including to operate, maintain, and manage our Services and to provide services such as technical support. We provide additional information regarding our use of “cookies” in this Privacy Policy below.

McDonald’s may use various new and hereafter developed technologies to collect Usage Information and demographic information about you (“Tracking Technologies”) which technologies may be downloaded to your device and may set or modify settings on your device. A few of the methods that may be used to collect Usage Information include, without limitation, the following (and subsequent technology and methods hereafter developed):

Embedded Scripts. An embedded script is a programming code that is designed to collect information about your interactions with Mobile Apps, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third party service provider, is active only while you are connected to the Mobile App, and is deactivated or deleted thereafter.

ETag (or entity tag). A feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner, ETags are a form of device identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and HTML5 cookies.

Mobile Devices and Location Information.

Mobile Apps may collect precise information about the location of your mobile device using technologies such as GPS, Wi-Fi, or cell tower proximity. McDonald’s uses this information for location-based services that you request such as locating nearby McDonald’s restaurants or identifying special offers that may be of interest to you or to deliver relevant content to you based on your location or to allow you to share your location to other users as part of the services under our Mobile Apps. For most mobile devices, you are able to withdraw your permission for McDonald’s to acquire this information on your location through the device settings.

If you have any questions about how to prevent us from collecting exact information about your location, we recommend you contact your mobile-device service provider, the device manufacturer, or your web-browser provider.  Some Online Services may not work properly without information about your location. If you would like us to delete information we have collected which could identify your location, please contact us through the Contact information provided below.  By law, please note that we may need to keep certain information.

The protection and security measures that we have designed.

To ensure the security of the Personal Data you submit, McDonald’s Philippines always uses industry-standard encryption software and technologies when transferring and receiving customer data. We have appropriate security measures that protect against the loss, misuse, or alteration of Personal Data that you have submitted. Notwithstanding the foregoing, you understand that there may be circumstances beyond McDonald’s Philippines’ reasonable control that may result in the instability or insufficiency of said measures. You agree that, under such circumstances, McDonald’s Philippines shall not be liable or responsible for any unauthorized use, sharing, transfer, alteration, loss, or damage to any information that McDonald’s Philippines may have gathered.

How long we retain various data.

McDonald’s Philippines only retains Personal Data for as long as the retention is required for the purposes for which we collected the Personal Data, the purposes described in this Privacy Policy and for our business and legal purposes. Generally, we do not retain Personal Data for a period of longer than five (5) years after the original purposes for which the Personal Data was collected have ceased to be applicable, unless otherwise required by law, or other mandatory directions by court or government authorities or for purposes of legal proceedings or other similar proceedings or investigations. 

2. Use and Sharing of Personal Information

When you use relevant Services, McDonald’s, its third parties, marketing/creative agency, event organizers, as well as contractors/subcontractors, may collect, process, use and/or store your personal information for the following purposes:

  1. to provide, transfer and/or store any data that it collects from you to McDonald’s parent, subsidiary, associated and affiliated companies, or to any agent, contractor or third party service provider located in or outside of Philippines which provides administrative, data processing, computer or other services to McDonald’s, to enable McDonald’s to carry out the purposes permitted under this Policy;
  2. to disclose personal information to those involved in the negotiation or transfer of McDonald’s in the event of a merger, acquisition, financing, or sale of assets or any other situation involving the transfer of some or all of McDonald’s business assets;
  3. for internal analysis purposes, such as for research and development of products and services (including research on trends or analytics); and
  4. for any other purposes for which you have consented, such as those that may be set out in this Policy, and other purposes as permitted or required by any applicable law.

We may use the information that we collect about you in other ways, which we will tell you about at the time that we collect it or for which we will seek your consent.

If you no longer want to receive any further communications from McDonald’s, please contact us via our contact information set out below.

McDonald’s Philippines may share personal information within the McDonald’s Family. For this purpose the McDonald’s Family includes McDonald's Corporation, McDonald’s Corporation’s franchisees, subsidiaries and affiliates, some of which may be situated outside of the Philippines therefore requiring the exporting of personal information outside of the Philippines, and some of which may store the personal information that you submit and provide outside of the Philippines. Of course, any use of this information by any member of the McDonald’s Family will comply with this Privacy Policy.

Companies both within and outside of Philippines may be engaged by McDonald’s to perform a variety of functions, such as, fulfilling orders, assisting with promotions, providing technical services for our Sites or Mobile Apps and data storage and processing. McDonald’s may disclose your personal data to such companies and such companies may have access to personal information if needed to perform such functions. However, these companies may only use such personal information for the purpose of performing that function and may not use it for any other purpose.

We may also share your Personal Data and other information to trusted companies, businesses, and vendors engaged by McDonald’s Philippines to perform a variety of functions, such as but not limited to, fulfilling orders, assisting with promotions, providing technical services for the Online Services, social media accounts and/or websites, organizing events and the like. These companies may have access to Personal Data if needed to perform such functions. However, these companies may only use such Pesonal Data for the purpose of performing that function and may not use it for any other purpose. While we always strive to require third parties with whom we have agreements to comply to appropriate privacy policies, you agree that we are not responsible for any violations of this Privacy Policy, nor for actions, omissions or negligence of any such companies. Aside from these third-party vendors and contractors, McDonald’s Philippines does not sell, transfer or disclose Personal Data to third parties outside the McDonald’s Family or such companies with which McDonald’s Philippines has legitimate business with.

We will, on occasion send marketing information on behalf of one of our business partners about products or services they provide that may be of interest to you. You may be asked if you wish to receive marketing materials from McDonald’s business partners. If you elect to receive such materials, McDonald’s will not share your personal information with such partners but rather will send a mailing or e-mail on behalf of the partners.

McDonald’s Philippines reserves the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the Online Services, to fulfill your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.

3. Children’s Privacy Notice

McDonald’s understands the importance of privacy to visitors to and users of our Services. We are especially committed to protecting the privacy of children who visit or use our Services. This Children’s Privacy Notice is designed to answer your questions regarding our practices with respect to personal information we collect through our Services from children under the age of eighteen (18) (subject always to applicable law). 

What Personal Information Does McDonald’s Collect?

Generally, Personal Data will not be collected from any person who is known by McDonald’s Philippines to be under the age of 18 (the “Child”) without the consent of a parent or legal guardian.

In the event that the Child are allowed to access information through the Online Services, rest assured that we collect only limited personal information from the Child (like their email addresses, postal address, contact number, and the like) upon the consent provided by a parent or guardian in accordance with this Privacy Policy.

We may offer many features on our Sites, like games and colouring books, which do not require a child to provide any personal information. On occasion, however, we may collect personal information, such as an email address from children as part of an activity. For example:

We may collect a child’s email address to notify the child if he or she has won or lost a contest or sweepstakes. In that event, we will notify the child using the email address the child supplies. We will not keep the address or use it for any other purpose.

We may collect a child’s email address in order to respond to a request from the child on a one-time basis, such as to send the child a screen saver. In this case we promptly delete the email address from our system once we have responded, and we do not use the address for any other purpose.

We will not collect more detailed information from a Child, without the consent of a parent or guardian. If parent or guardian consent is required we will collect the email address of the parent or guardian so we can provide notice of our information practices and/or seek the parent’s or guardian’s consent. McDonald’s Philippines will not condition a Child's participation in any child-appropriate online activity on the Child's disclosure of more personal information than is reasonably necessary to participate in that activity.

How Does McDonald’s Use the Personal Information It Collects?

We use email addresses submitted by a child in order to respond to the child’s request or to notify the child if he or she has won or lost a contest or sweepstakes they entered. We use the email address of a parent or guardian, in order to provide the parent notice of our information practices or to seek the parent’s or guardian’s consent.

Personal Data collected from the Child is used solely by McDonald’s Philippines, the McDonald's System, and its service providers.

How Does McDonald’s Share Personal Information?

We may share the Child's Personal Data with third parties to the extent reasonably necessary to protect the security or integrity of our Services, take precautions against liability, or respond to judicial process or requests from other governmental authorities; or when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity.

We may also share Personal Data collected from the Child with vendors that perform services for GADC and/ or McDonald's. These services may include hosting our Online Services, providing technical, marketing, advertising fulfillment or other services to GADC or the McDonald's system. Such vendors are obligated to protect the confidentiality of the Personal Data that we share with them.

Requests from Parents Regarding Our Children’s Privacy Practices

Parents may review personal information we have collected from their child that has not been deleted, and can request that the personal information be deleted from our records if it has not been already. Parents also may refuse to permit further collection or use of their child’s personal information, when the parent has previously provided consent. To do so, please contact us through the Contact information provided below.

Who Should I Contact with Questions? 

We urge parents to regularly monitor and supervise their Child’s on-line activities. If you have any questions about our Children’s Privacy Notice, please contact us through the Contact information provided below.

4. Access

You are in control of any Personal Data you submit and provide to us through our Services. If at any time, you would like to access, edit, correct, or update the Personal Data we have about you or if you would like to change your preferences for communications from us or on behalf of our business partners, or if you would like to withdraw the Personal Data that you had given or provided, you can let us know by contacting us through the Contact information provided below.

5. Cookies

“Cookies” are pieces of information that a website transfers to an individual’s hard drive for record keeping purposes. Cookies allow the website to remember important information that will make your use of the site more convenient. “Web beacon” is a small object or image that is embedded into a web page, application, or email and is used to track activity. They are also sometimes referred to as pixels and tags.
Like most websites, McDonald’s uses cookies or web beacons and other similar technologies for a variety of purposes in order to improve your online experience.

For example, we track the total number of users of our Online Services on an anonymous aggregate basis. We may also employ cookies so that we remember you when you make a repeat use of our Online Services, to keep track of transactions or items in your shopping cart if you purchase merchandise online, or your preferred items or store locations, or to administer certain contests and sweepstakes and to help customize your experience. We may associate Personal Data with a cookie file in those instances. Your browser and other choices may impact your experiences with the Online Services.

We may also collect information about your:

Our Online Services (and other services that we may later on develop) may collect information about the exact location of your mobile device or computer using geolocation and technology such as GPS, Wi-Fi, Bluetooth, or cell tower proximity. We may also collect information about you from other companies and organizations. We may also collect information that is publicly available.

Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the “Help” section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of relevant Services.

6. Links to Other Sites

We may offer links to sites that are not operated by McDonald’s Philippines and /or its affiliates. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies, and any information you submit to those companies is subject to their privacy policies.

We may also have providers of other apps, tools, widgets, and plug-ins on our Online Services, such as Facebook “Like” buttons, which may also use automated methods to collect information about how you use these features. These organizations may use your information in line with their own policies.

7. Other McDonald’s Services

All McDonald’s Online Services operated by McDonald’s Philippines will adhere to this Privacy Policy. The policies of some McDonald’s Sites or Mobile Apps may vary, however, because of local customs, practices or laws or due to circumstances unique to that Site. In all cases, however, Services operated by McDonald’s will honor the commitments to our customers set forth in this Policy regarding the collection and use of personal information.

8. Changes to our Privacy Policy

This Privacy Policy is effective as of 09 June 2017. From time to time, it may be necessary for McDonald’s to change this Privacy Policy. If we change our policy, we will post the revised version here, so we suggest that you check here periodically for the most up-to-date version of our Privacy Policy. Rest assured, however, that any changes will not be retroactively applied and will not alter how we handle previously collected information.

9. How to Contact Us

If you have any questions about the Online Services, our promotions, and this Privacy Policy, please contact us at: 

GOLDEN ARCHES DEVELOPMENT CORPORATION
16th-18th Floors, Citibank Centre Building
8741 Paseo de Roxas Avenue
Makati City, Philippines
Attention: Emanette Veronica K. Crisostomo, Data Protection Officer
Or send an email to:  Customer Care at writeus@ph.mcd.com.